ABOUT

Orkhan Karimov is a seasoned professional with over fifteen years of experience in the marketing and advertising industry. He holds a degree from the University of Istanbul, Department of Radio, TV, and Cinema, and has a diverse background in television advertising, video production, and film direction. He later transitioned to a career in advertising and has worked at both local and global advertising agencies in Turkey. In 2014, Orkhan founded his own independent advertising agency, Endorphin, which has since become one of the most awarded agencies in Azerbaijan and Central Asia, and holds the title of the Creative Agency in the region.

Orkhan is highly respected in the industry and is often invited to speak and judge at both local and international festivals, including representing Azerbaijan at the prestigious Cannes Lions International Creativity Festival. He is also the Chief Happiness Officer at Endorphin. Orkhan firmly believes that creativity has the power to change human behavior, and he is committed to using his skills and experience to create impactful and meaningful work.

Farhad’s international network experience has played a tremendously important role in the development of Endorphin advertising agency. He previously contributed heavily in advertising works of such globally famous brands as Unilever, Ferrero, Coca-Cola, Toyota, Mastercard, Formula 1 and many others. Besides, he actively participated in creation of marketing communications for Bakcell, Kapital Bank and a number of other major local companies.

Precision, responsibility, professionalism are the words that describe him best. Although his ability to be on the same wave with each and every person has made him focus more on clients rather than on creative process itself, he’s still playing one of the leading roles in the creative dynamic of Endorphin.

Mushfig’s in charge of developing, planning and executing the digital strategy for the business. 

He cooperates with us since 2016. Mushfig manage both the digital marketing operations of the business, which means managing all channels including SEO, SEM, social media marketing, display advertising and display retargeting.

He is a bit of a data nerd and love analysing web analytics data and interpreting reports for the rest of the business. His goal is to build a testing culture throughout the whole business. Though he is workaholic, he loves having fun as well. His favorite hobbies are ping pong, disco dance, outside of football and so on.

Aysel Najafli is a skilled Art Director and Graphic Designer with 6 years of experience. She has worked with top companies like Pasha Holding, Azercell, NOC Azerbaijan, Karabakh Revival Fund, Azal, the International Astronautical Congress, and Xalq Bank.

With 11 years of art education, including studies in traditional and game art, Aysel blends creativity and technical expertise in her projects. She has led design for prominent events like the INMerge Innovation Summit and International Astronautical Congress, combining innovation with strategic goals.

As Art Director at "Endorphin" agency, Aysel leads creative teams and manages the execution of outstanding design projects that align with each client’s vision and objectives. Her work is renowned for its meticulous attention to detail, innovative approach, and ability to transform brand identities. 

Sabina, a skilled and passionate copywriter who has dedicated over 8 years to perfecting her craft. Throughout her journey, she has collaborated with numerous national and global brands, including "UN Azerbaijan”, "Procter & Gamble”, "Azercell" and others, earning her a well-deserved reputation as a professional in the world of advertising.

Currently serving as the Creative Head at the esteemed "Endorphin" agency, Sabina approaches her work with humility and understands the significance of her role in inspiring and guiding her team to achieve great things. Her remarkable abilities have been showcased in successful campaigns for renowned companies, such as "PASHA Holding" and "ABB," captivating audiences with the enchanting quality of her words.