Here we're presenting an unique digital campaign!
The love each of us has for our mothers is special and individual. Given this fact, we created personalized communications in our campaign for Mother’s Day. We made targeted appeals to iPhone, Samsung and tablet users for men and women separately. We showed the most suitable video of us for every single user. Thus, we encouraged those who see the ads not to give their already used phones to their mothers which is a digital tradition but instead purchase new one.